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Hardjono, Budiono (2019) Peer review : Evaluating the Influence of the Sportswear BrandPersonality on Generation Y’s Customer Preference in Malaysia. International Journal of Advances in Social and Economics, Institute of Indonesian Education Studies Independent.
Hardjono, Budiono and Teng, Cheam Yen and Amirtrianti, Veralita (2019) Evaluating the Influence of the Sportswear Brand Personality on Generation Y’s Customer Preference in Malaysia. International Journal of Advances in Social and Economics, 1 (4). pp. 1-11. ISSN 2685-2691